The Fresh Story?
Fresh started in 2015 as a university project. Sam, the founder, saw a gap in the market for a premium valeting service delivered by people who were proud of their work, rather than people who were keen to make a quick buck.
Fresh was created with one idea in mind – if we can figure out how to deliver a consistently excellent service, look after our clients and build a team of people who are passionate about what they do, we just might revolutionise an industry which hasn’t had any innovation in over a decade.
We’ve decided to take this even further, having each member of our valeting team run their own franchise. Our franchisees collect regular clients using our proven systems and have the opportunity to build an amazing business for themselves.
There’s also an APP in the pipeline which will completely transform the car valeting industry in the UK. It will include having an account, through the APP, which will allow them to book automatically, pay online, see their booking history and much more.
At the start Sam cleaned every single car himself. He was out in the van for over two years while building a customer base and team. Sam initially planned to run Fresh while at university. However, within a year of being at university the business was turning over £20,000 a month with a team of 8 people. It quickly became obvious that Fresh needed his full attention, so he left in 2016 to manage the business full time.
“I could never have predicted how quick things would go. All we did was put our heart in to each and every single car, and before we knew it we were inundated with bookings. I remember I would come home after a day at valeting and spend all evening replying to emails, facebook messages and texts.”
Having a passion for cars himself, Sam is still keen to get his hands dirty as often as possible. He often does training days with staff or goes out in a van on a Saturday. Most of his time is now spent recruiting, running finances, marketing and setting the strategic direction for the business.
How does the Franchise Work
Van and equipment
Dependant on circumstances we may give you the option to rent a fully equipped van from us, which would come in at around £350 per month. If not, we have clear guidelines on what you would need and can set up everything for you free of cost.
All cash payments would be taken and deposited by you. Card or invoiced payments would come in to a holding account and your share of the payment would be distributed to you as soon as it arrived in the account.
Management of customers
All customers will be acquired by the Fresh marketing strategy, of which the ads are paid for by us. You have to tell us your availability and we’ll book them in to your diary for you. From then on, you manage the customer directly. For example, you may need to tell them that you are running late. Ideally, customers will then become subscribers of the car club in which case you will see them regularly.
Setting up your own company
Having done it over a dozen times already, we can clearly guide you through the process of setting up your own company, making sure everything is done in the most tax efficient way possible. Your company would be set up as a limited company through companies house.
You will acquire cash in the bank as the month goes on and be able to clearly see how much profit the business makes each month. It is then up to you how much you would like to pay yourself. We recommend keeping a buffer at all times.